Required skills

analytical skills to profile international markets audiences and segments

culturally appropriate communication skills to relate to people from diverse backgrounds and people with diverse abilities

evaluation and assessment skills to investigate international business opportunities

literacy skills to write reports with complex ideas and concepts

technology skills to use a range of software to collect and analyse international market data

Required knowledge

cultural historical political economic and general knowledge of international events that may have an impact on international business activity

identification and overview knowledge of key provisions of relevant legislation from all levels of government that affects business operations codes of practice and national standards such as

Customs Act

Dangerous Goods Act

International Commercial Terms INCOTERMS

trade modernisation legislation Customs Legislation Amendment and Repeal Act Import Processing Charges Act Customs Depot Licensing Charges Amendment Act

Trade Practices Act

Warsaw Convention

World Trade Organisation determinations

sources of external and internal information on international markets

research data analysis and statistical analysis techniques relevant to market data

variety of statistical techniques for use in analysing market data

The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential

analysis of market data to inform the process of targeting marketing activities and the drawing up of a marketing plan

examples where the candidate has analysed and reported on market data including interpreting trends and market developments and competitor market performance data

documentation of results of analysis in a report

knowledge of cultural historical political economic and general knowledge of international events that may have an impact on international business activity

Context of and specific resources for assessment

Assessment must ensure

access to an actual workplace or simulated environment

access to office equipment and resources

access to workplace documents including completed reports

access to information sources used by candidate

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

direct questioning combined with review of portfolios of evidence and third party workplace reports of onthejob performance by the candidate

review of comparison of international business performance to that of competitors

analysis of responses to case studies and scenarios

demonstration of data analysis techniques

observation of presentations

oral or written questioning to assess knowledge of international markets and strategies

assessment of data analysis reports

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended for example

BSBMKGA Analyse consumer behaviour for specific international markets

BSBMKG517A Analyse consumer behaviour for specific international markets.

Statistical analysis may include:

Trends and developments may include:

Aspects of culture may include:

Measures of central tendency/dispersion and correlations may include:

Comparative international market information may include:

Opportunities may include:

Visual presentation may include: